BEAUTYCOUNTER

We take safety seriously. Over 1,800 ingredients are never used in our formulations—we call this The Never List™—and we go above and beyond to screen every ingredient against our high standards in pursuit of clean beauty.

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Standing up for sustainability

We're committed to formulating clean beauty products that protect both people and the planet. As leaders in clean, we’re doing our part to advocate for human rights and climate justice while minimizing the environmental impacts of our products, packaging, and footprint.

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WHEN WE SAY CLEAN, WE MEAN CLEAN

It’s not enough to only create safer products—which is why we’ve rolled out 12 safety standards that our formula and manufacturing partners must adhere to. If they won’t, it’s a hard no.

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BEAUTYCOUNTER

Standing up for sustainability

​WHEN WE SAY CLEAN, WE MEAN CLEAN

WHEN WE SAY CLEAN, WE MEAN CLEAN